Northern B.C. organizations receive over $950,000 to create memorable outdoor experiences and strengthen tourism in rural communities
The Government of Canada is making investments in tourism across British Columbia to attract visitors and drive local economic growth
November 27, 2024 – Prince George, British Columbia – PacifiCan
British Columbia is home to breathtaking natural attractions and outdoor recreation experiences that bring the world to our doorstep. Tourism is important to Canada’s economy and creates good jobs in communities, from major city centres to rural and remote areas, to Indigenous communities. In Northern B.C., tourism business owners, operators and entrepreneurs have ambitious plans and PacifiCan is here to support those ambitions.
Today the Honourable Harjit S. Sajjan, Minister of Emergency Preparedness and Minister responsible for the Pacific Economic Development Agency of Canada (PacifiCan), announced over $950,000 in PacifiCan funding through the Tourism Growth Program for five organizations in Northern British Columbia. This funding will enhance outdoor recreation, attract visitors to smaller communities and rural areas, and extend the region’s tourism season.
As part of today’s announcement, Tourism Prince George is receiving $250,000 in funding to renovate a new space and develop the surrounding outdoor area. Key improvements include the installation of an open-air skating rink and the creation of a vibrant vendor market in downtown Prince George. The market will showcase the work of local artisans during festivals and conferences, fostering community connection and culture. These upgrades will enhance the visitor experience, support small businesses, and boost the local tourism economy.
Caledonia Nordic Ski Club in Prince George is receiving $234,650 to build Canada’s first paved roller ski and biathlon competition trails. PacifiCan funding will support the design and construction of 2.5 kilometres of trails, a cross-country ski stadium, and a biathlon arena. This project will provide year-round recreational opportunities for the community and elevate Prince George’s reputation as a top destination for sport tourism.
Other investments included in today’s announcements are:
- $250,000 for Alder Hills Golf Course in Prince George to expand its facilities
- $24,500 for North Coast Ecology Centre Society in Prince Rupert to upgrade its seasonal education centre that showcases the region’s ecological diversity
- $198,235 for the Village of Granisle to improve amenities at the New Beach Campground near Babine Lake
More details about the organizations receiving funding can be found in the backgrounder here.
Projects like the ones announced today deliver memorable experiences for Canadian and international visitors alike. They create jobs, grow the local economy, enrich communities, and put B.C. on the map as a destination of choice.